Privacy Policy

dogmode ("dogmode", "we", "us") makes software that helps dog businesses send report cards, take bookings and payments, and stay in touch with their customers. This policy explains what personal information we collect, why we collect it, and how we look after it.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Two kinds of information

dogmode holds information in two different roles, and different rules apply to each:

• Information about our own customers (the businesses that sign up to dogmode) and visitors to this website. We collect and manage this ourselves.
• Information a business stores in dogmode about its customers and their dogs. That information belongs to the business. We store and process it on the business's behalf, and we only use it to run the service for them.

If you are a pet owner with a question about information a business holds about you in dogmode, the fastest path is to contact that business directly. We will help them respond. You can also reach us at hello@dogmode.site.

What we collect

• Account details: your name, email address, phone number, business name, branches and services when you create an account.
• Signup progress: if you start signing up and give us your email and mobile, we save them with your setup choices so you can pick up where you left off, and we may email or text you about finishing your setup. You can unsubscribe from those messages at any time, and you can ask us to delete this information.
• Business content: the report cards, photos, notes, bookings, prices and customer records your business creates in dogmode.
• Customer records: names, contact details, dog details and visit history that a business adds or imports, and the details a pet owner enters when they book or pay online.
• How a customer found a business: the answer a new customer may give, after booking, to “How did you hear about us?”, the link or website that brought them, and, if they say a friend sent them and type that friend’s mobile, whether the friend is already that business’s customer. We look the number up and do not keep it.
• Payment details: card payments are processed by Stripe. We never see or store full card numbers.
• Messages: messages sent between a business and its customers through dogmode, including whether a text or email was delivered.
• Usage and device data: pages visited, actions taken, browser type and approximate location, collected through cookies and similar tools.

How we use it

• To provide and run dogmode for the businesses that use it.
• To send the cards, messages, booking confirmations and reminders a business asks us to send.
• To process payments, subscriptions and payouts through Stripe.
• To improve the product, fix problems and keep the service secure.
• To measure how people find our website and how our advertising performs.
• To respond to questions and provide support.
• To send service and account notices.

We do not sell personal information.

Analytics and advertising

Our public website uses Google Analytics and the Meta Pixel to understand how visitors find us and to measure our advertising. These tools use cookies and may collect your IP address and the pages you visit.

When you open a report card, we record simple, anonymous engagement so the business can see how their cards perform (for example how many people opened a card and how long it was viewed). This uses a random identifier stored in your browser to tell one device from another; it is not linked to your name and does not identify you. Clearing your browser storage resets it.

You can limit this in your browser's cookie settings, with Google's opt-out browser add-on, or through your Meta advertising preferences.

Text messages

A business that uses us can text its own customers about their bookings: a confirmation, a reminder, a note that a dog is ready, the report card after a visit, a payment link, and replies to messages. The texts come from that business, about the bookings you make with it.

Reply STOP to any text to stop them, or HELP for help. Message and data rates may apply, and how often you hear from a business depends on how often you book.

A business can also text you when your dog is due back, and the occasional offer, only if you tap "Text me when … due again" on its booking confirmation screen after paying: a separate yes that is never pre-selected, kept with the exact words you saw, and ended by STOP like any other text.

No mobile information is shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party, except the providers that send the messages for us.

Who we share it with

We use a small set of trusted providers to run dogmode. Each one only receives what it needs to do its job:

• Supabase: database, file storage and login.
• Stripe: payments, subscriptions and payouts.
• Twilio: sending text messages.
• Resend: sending emails.
• Vercel: hosting, served from Sydney, Australia.
• Google: analytics, maps and review links.
• Meta: advertising measurement on our marketing pages.
• Sentry: error monitoring, so we can find and fix problems fast.
• Anthropic: powers the optional AI features. The note helper sends only the details typed into it. The in-app assistant, where a business has it switched on, sends the staff question plus the business data needed to answer it (never another business's data). Anthropic does not train its models on this traffic by default. Businesses can turn the assistant off entirely in Settings, and the assistant can never move money on its own.

Some of these providers store data outside Australia, for example in the United States. Where that happens, we take reasonable steps to keep your information protected to the standard this policy describes.

We may also share information where the law requires it, or as part of a sale or restructure of our business. If that ever happens, we will let you know.

Security

Every business's data is isolated at the database level, so one business can never see another's records. Data is encrypted in transit. Access to production systems is limited, and we monitor the service for errors and unusual behaviour.

Daily backups are kept so we can recover from failures.

No system is perfectly secure. If a data breach is ever likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as the law requires.

How long we keep it

We keep account information while an account is active. If a business closes its account, we delete or de-identify its data within a reasonable period, except for records we must keep for legal, tax or accounting reasons.

Deleted cards go to a trash with a recovery window before they are permanently removed.

Marketing messages and opting out

If a business messages you through dogmode, opting out works: use the unsubscribe link or ask the business, and dogmode silences every automated message to you.

We only send our own marketing to people who ask for it, and every marketing email we send includes an unsubscribe link.

Access, correction and complaints

You can ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing hello@dogmode.site. We aim to respond within 30 days.

If you are unhappy with how we have handled your information, tell us and we will do our best to put it right. You can also complain to the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

We will update this policy as dogmode grows. The date at the top shows the current version, and we will flag meaningful changes on this page.

Questions about privacy? Email hello@dogmode.site.