Legal

Privacy Policy

Last updated: 22 July 2026

DogMode ("DogMode", "we", "us") makes software that helps dog businesses send report cards, take bookings and payments, and stay in touch with their customers. This policy explains what personal information we collect, why we collect it, and how we look after it.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Two kinds of information

DogMode holds information in two different roles, and different rules apply to each:

  • Information about our own customers (the businesses that sign up to DogMode) and visitors to this website. We collect and manage this ourselves.
  • Information a business stores in DogMode about its customers and their dogs. That information belongs to the business. We store and process it on the business's behalf, and we only use it to run the service for them.

If you are a pet owner with a question about information a business holds about you in DogMode, the fastest path is to contact that business directly. We will help them respond. You can also reach us at hello@dogmode.site.

What we collect

  • Account details: your name, email address, phone number, business name, branches and services when you create an account.
  • Business content: the report cards, photos, notes, bookings, prices and customer records your business creates in DogMode.
  • Customer records: names, contact details, dog details and visit history that a business adds or imports, and the details a pet owner enters when they book or pay online.
  • Payment details: card payments are processed by Stripe. We never see or store full card numbers.
  • Messages: messages sent between a business and its customers through DogMode, including whether a text or email was delivered.
  • Usage and device data: pages visited, actions taken, browser type and approximate location, collected through cookies and similar tools.

How we use it

  • To provide and run DogMode for the businesses that use it.
  • To send the cards, messages, booking confirmations and reminders a business asks us to send.
  • To process payments, subscriptions and payouts through Stripe.
  • To improve the product, fix problems and keep the service secure.
  • To measure how people find our website and how our advertising performs.
  • To respond to questions and provide support.
  • To send service and account notices.

We do not sell personal information.

Analytics and advertising

Our public website uses Google Analytics and the Meta Pixel to understand how visitors find us and to measure our advertising. These tools use cookies and may collect your IP address and the pages you visit.

You can limit this in your browser's cookie settings, with Google's opt-out browser add-on, or through your Meta advertising preferences.

Who we share it with

We use a small set of trusted providers to run DogMode. Each one only receives what it needs to do its job:

  • Supabase: database, file storage and login.
  • Stripe: payments, subscriptions and payouts.
  • Twilio: sending text messages.
  • Resend: sending emails.
  • Vercel: hosting, served from Sydney, Australia.
  • Google: analytics, maps and review links.
  • Meta: advertising measurement on our marketing pages.
  • Sentry: error monitoring, so we can find and fix problems fast.
  • Anthropic: powers the optional AI writing assist. Only the details typed into the note helper are sent, and only when that feature is used.

Some of these providers store data outside Australia, for example in the United States. Where that happens, we take reasonable steps to keep your information protected to the standard this policy describes.

We may also share information where the law requires it, or as part of a sale or restructure of our business. If that ever happens, we will let you know.

Security

Every business's data is isolated at the database level, so one business can never see another's records. Data is encrypted in transit. Access to production systems is limited, and we monitor the service for errors and unusual behaviour.

Daily backups are kept so we can recover from failures.

No system is perfectly secure. If a data breach is ever likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as the law requires.

How long we keep it

We keep account information while an account is active. If a business closes its account, we delete or de-identify its data within a reasonable period, except for records we must keep for legal, tax or accounting reasons.

Deleted cards go to a trash with a recovery window before they are permanently removed.

Marketing messages and opting out

If a business messages you through DogMode, opting out works: use the unsubscribe link or ask the business, and DogMode silences every automated message to you.

We only send our own marketing to people who ask for it, and every marketing email we send includes an unsubscribe link.

Access, correction and complaints

You can ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing hello@dogmode.site. We aim to respond within 30 days.

If you are unhappy with how we have handled your information, tell us and we will do our best to put it right. You can also complain to the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

We will update this policy as DogMode grows. The date at the top shows the current version, and we will flag meaningful changes on this page.

Questions about privacy? Email hello@dogmode.site.