We only count what we actually brought you.

Plenty of software claims credit for your own hard work. dogmode counts a booking only when it came through a dogmode door: a card, your website checkout, a link, the counter. Your walk-ins stay yours.

The shop's home screen on a laptop: what dogmode drove beside what it costs

Numbers you can stand behind, at every stage.

Just me

What dogmode drove this month next to what it costs you, counted only when a booking came through a dogmode door.

The home screen on an iPhone

A shop

Every channel split out: the card, your website, your link, the counter, each counted on its own, with the booking funnel and who dropped off.

The diary on an iPhone

A chain

Every branch on one Impact report, per branch and in total, with a branded one-pager to send to a partner or your accountant.

Every dog in one place

Tried, tested and trusted by 20 dog businesses.

The honesty rules.

A booking counts only if it flowed through a dogmode surface. Walk-ins and your own phone bookings are never claimed. Estimates are labelled as estimates. No data yet shows as a dash, never a fake zero. A won-back booking counts only within 72 hours of the nudge that drove it.

The shop's home screen on a laptop

Honest by construction.

The home screen on an iPhone

Estimates are labelled

Estimates are labelled as estimates.

Every dog in one place

No fake zeros

No data yet shows as a dash, never a fake zero.

A booking won back

Won back within 72 hours

A won-back booking counts only within 72 hours of the nudge that drove it.

How a real two-branch shop grew into it, step 1

A diary, and not much else.

Two busy branches running bookings in Bookly on WordPress. No cards, no follow-ups, no numbers. Our founding pilot shop's owner holds an equity stake in dogmode.

A diary, and not much else, on an iPhone
How a real two-branch shop grew into it, step 2

Cards first.

End-of-day report cards owners loved, in the shop's own brand. The engagement numbers on this page come from those real cards.

Cards first, on an iPhone
How a real two-branch shop grew into it, step 3

Booked on their own website.

dogmode Checkout went onto the website they already had. Bookings started arriving paid.

Booked on their own website, on an iPhone
How a real two-branch shop grew into it, step 4

Paid up front, every channel.

Packages, tips and in-store payment links followed, with every dollar in one money view.

Paid up front, every channel, on an iPhone
How a real two-branch shop grew into it, step 5

Follow-ups switched on.

Checkout recovery, warm-lead and due-back nudges now run inside the guardrails, and the Impact report keeps the count honest.

Follow-ups switched on, on an iPhone
Share it

A one-pager to share.

A branded ROI summary you can send to a business partner or your accountant.

The Impact one-pager
Your way

Dashboards your way.

Reorder, hide and customise the tiles so the numbers you care about lead.

The dashboards, reordered

Powering real bookings every day.

40,634

appointments booked

3,166

report cards sent

20,394

dogs on dogmode

Growth you can prove.

Plenty of software claims credit for your own hard work. dogmode counts a booking only when it came through a dogmode door: a card, your website checkout, a link, the counter. Your walk-ins stay yours.

The shop's home screen on a laptop

Frequently asked questions

How does dogmode decide what it brought me?

A booking counts only if it flowed through a dogmode surface. Walk-ins and your own phone bookings are never claimed.

Are my walk-ins counted?

Never. A booking counts only if it flowed through a dogmode surface. Walk-ins and your own phone bookings are never claimed.

What is a channel?

Card, website, link and counter, each counted on its own, per branch.

What does the ROI line show?

What dogmode drove this period, next to what it costs you. The maths a shop owner actually wants to see.

What shows before there is any data?

No data yet shows as a dash, never a fake zero.

What is an estimate?

Estimates are labelled as estimates. A figure we cannot measure directly says so on its tile, so you always know which numbers are counted and which are worked out.

How is a won-back booking counted?

A won-back booking counts only within 72 hours of the nudge that drove it.

Can I share the numbers with someone?

A branded ROI summary you can send to a business partner or your accountant.

Can I see it per branch?

Card, website, link and counter, each counted on its own, per branch.

Can I rearrange the dashboards?

Reorder, hide and customise the tiles so the numbers you care about lead.

Is the booking funnel real people?

See where customers drop off between opening and paying, with bots and staff excluded from the numbers.

Can I see who is booking right now?

See how many people are booking right now, as it happens.

Is Impact included in the plan?

Yes, on every plan, with nothing to switch on: it counts from the first booking that comes through a dogmode door.

Built for every kind of dog business.

Ready when you are.

Set up in about a minute. Free for 7 days, no card.

dogmode on every phone.

Run your shop from your pocket, and give every customer their dog's own app.

The Dogdoor, for dog owners

Their dog's cards, photos, bookings and chat. No app store: it opens from a text.

The Dogdoor, for dog owners

dogmode, for your shop

Add it to your home screen on iPhone and Android and it runs like an app.

dogmode, for your shop