Voted best pet software. By us.

Simple, flexible and powerful booking software for dog grooming, dog daycare, boarding, walking and training.

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A shop's dogmode diary on an iPad Pro: today's bookings in coloured tiles under each groomer's photo, the side rail folded to its iconsThe same diary on an iPhone
4.9 · 619 reviews
Listed onListed onListed onListed on
42,527
appointments booked
3,993
report cards sent
619
Google reviews earned
27,282
dogs

Live from dogmode shops, updated every five minutes. How we count

One platform for every dog business.

Everything you need to book, get paid and keep customers coming back. dogmode runs the diary, the payments and the report cards, so you can do the dogs.

Apple PayGoogle PayPowered by Stripe

Everything you need to run your shop.

Built on the floor of real Sydney shops, for real grooming days.

Book

Online booking on your website, your card, a link, a QR code and at the counter. Customers book and pay in a tap, no app, no password.

Get paid

Paid when they book, so no-shows drop. Deposits, packages, tips, refunds and payouts in one place, one rate all in.

Bring them back

A report card after every visit, a one-tap rebook, a friendly follow-up when a regular drifts, a nudge to leave a Google review.

If Instagram and your pet software had a baby.

That's dogmode. Booking, payments and a report card customers actually open, for groomers, daycares, boarders and trainers.

  • A diary that works on any phone, with the dog's photo on every booking
  • Every dog, owner and visit in one place, with coat, size, vaccinations and who does them
  • Built in Sydney with real shops, so nothing has to be worked around
A dog's Dogdoor on an iPhone: her photos from every visit, the next one a tap awayThe shop's diary on an iPhone: three groomers' day side by side, every booking paid

Listed in the Marketplace from day one.

Every dogmode shop is on the Marketplace, where dog owners near you search, compare and book in a tap: your Google stars, your prices, your photos, your own booking door.

  • Listed the day you are approved, with nothing to set up
  • Your page shows live hours, prices from, and the dogs whose owners said yes
  • Free while the Marketplace grows in your city
The Marketplace on an iPhone: search, then the shops near youA shop's Marketplace page on an iPhone, with Book now

Book again in one tap.

The Dogdoor remembers the dog, the last groom and the add-ons it likes; regulars keep their groomer and their rhythm. A return visit is one tap, and paid.

  • One tap books the same dog and the same groom, with Apple Pay, Google Pay or the saved card
  • A pay link by text, a QR code at the counter, a receipt that opens the card
  • Deposits or paid in full up front, paid out daily. One rate, all in, and the software is free when payments run through dogmode

Find out more

A shop's own website on an iPhone: Book now, See pricesOne-tap booking inside the Dogdoor on an iPhone: the dog already known, the groom and the time, Apple Pay

We set you up, free.

Join now and the set-up is on us: your list moved, your website built (the build fee waived; the website itself is a small monthly add-on), your launch pack made.

We move your list

From your current software or a spreadsheet: every dog and every owner, moved for you.

A real person

Text or call our team. Small shops trust a person, and you get one.

Your website, built

Your live diary, prices and photos on your own domain. The build fee is waived while this lasts.

Your launch pack

A post, a reel and a card to tell your customers the news.

Works with what you have

Your booking software, your website, Stripe and Google reviews.

Your data is yours

Export your list any time. Month to month, no lock-in.

Help, from a human.

What's new

Every feature as it ships, with how to use it.

See what's new

Talk to our team

A real reply from a real person, usually within the hour.

Contact us

Frequently asked questions

Can I move my customers over from my current software or a spreadsheet?

Yes. Send us your export and we move every dog and every owner for you, free, before your first day.

Do I need a credit card to start?

No. Start your free trial and send real cards today. We only ask for payment details if you decide to keep going.

Does the pet owner need to download an app?

Never. Owners just tap the link you text or email them. It opens a beautiful page in their browser. No account, no download, no friction.

How does dogmode reduce no-shows?

Online bookings are paid when they land, so the diary only holds real ones. Stays can take a deposit, every visit is confirmed and reminded before the day, and a card kept on file lets you charge the no-show fee your customer agreed to.

Can I change or cancel my plan later?

Yes. Upgrade or downgrade any time from settings: upgrades start right away, reductions apply from your next billing date. It's month to month, and you can leave with 30 days' notice. No lock-in, no exit fee.

How does booking on the card work, and what does it cost?

Owners book in one tap right on the card, and we take one all-in rate on the bookings we actually drive for you (card processing included; your country's is on the pricing page): never the owner's money, and nothing on cancellations or walk-ins. Those fees replace your subscription dollar for dollar, so a shop running its bookings and payments through dogmode pays $0 for the software. Already run a booking system like Bookly? We build a custom integration for a one-time setup fee, then it's the same rate.

How does texting cost work?

Email and link sharing are always free and unlimited. Texts are included on paid plans (or unlock when you upgrade), so you choose when SMS is worth it.

Will the cards look like my brand?

Completely. Your logo, your colours, your shop name and staff. Every card is yours. Owners see your business, with a quiet "powered by dogmode" at the foot.

Built for every kind of dog business.

Ready when you are.

Set up in about a minute. Free for 7 days, no card.

dogmode on every phone.

Run your shop from your pocket, and give every customer their dog's own app.

The Dogdoor, for dog owners

Their dog's cards, photos, bookings and chat. No app store: it opens from a text.

The Dogdoor, for dog owners

dogmode, for your shop

Sign up, then add it to your home screen from the app: it runs like an app on iPhone and Android.

dogmode, for your shop