Pricing

Simple pricing that grows with you

Start free. Pick the plan that fits — switch anytime. 14-day free trial · no card required.

Just me
Solo groomers, walkers, sitters & trainers
$14.99/week per card type
  • Pay only for the card types you send
  • Rebook links to your own booking site — always free
  • Or one-tap booking on the card — 3.5% per booking we drive
  • Incident safety reports always free
  • Texts $0.35 each (unlock by upgrading) · email & sharing free
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Most popular
A shop
Salons & daycares — one branch or many
$39/week per branch
  • Every card type included
  • Rebook links to your own booking site — always free
  • Or one-tap booking on the card — 3.5% per booking we drive
  • Custom integration with your booking system (e.g. Bookly) — one-time setup
  • 50 texts/branch/mo, then $0.35 · email & sharing free
  • Multi-branch ready
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A chain
Multi-site groups & franchises
Custom
  • Everything included, unlimited branches
  • Free link-outs, native bookings & custom integrations at a bespoke rate
  • Texting + white-glove onboarding
  • Priority support & a named contact
  • DPA / SLA on request
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Billed monthly. 🎁 2 weeks free · no card required · cancel anytime.

Bookings

The 3.5% booking fee, explained plainly

  • We keep 3.5% on bookings we drive. You keep the rest.
  • Refund a booking and we hand our share back too.
  • It is never a surcharge. The owner always pays your price, nothing on top.
  • Point the card at your own booking site instead and there is no fee at all.
Texting

Texting, priced honestly

  • 50 texts per branch each month are included on the shop plan, then $0.35 a text.
  • Email and link sharing are free and unlimited, always.
  • We keep every message to one text length, so one nudge is one text.

Running a chain? Pricing is custom for multi-site groups. See chains & multi-branch →

Questions

Everything you might be wondering

Do I need a credit card to start?

No. Start your free trial and send real cards today — we only ask for payment details if you decide to keep going.

Does the pet owner need to download an app?

Never. Owners just tap the link you text or email them — it opens a beautiful page in their browser. No account, no download, no friction.

What if I only offer one service?

The solo plan is pay-as-you-grow — you only pay for the card types you actually send, so a single-service walker or groomer pays the least.

Can I change or cancel my plan later?

Yes. Upgrade, downgrade or cancel any time from settings. Upgrades start right away; reductions apply from your next billing date — no lock-in.

How does booking on the card work — and what does it cost?

You choose how owners rebook. Point the button at your own booking site (or a call/email) and it's completely free — we're not in the loop. Or let owners book in one tap right on the card, and we take just 3.5% of the bookings we actually drive for you — never the owner's money, and nothing on cancellations or walk-ins. Want it wired straight into your existing system like Bookly? We build a custom integration for a one-time setup fee, then it's the same 3.5%.

How does texting cost work?

Email and link sharing are always free and unlimited. Texts are included on paid plans (or unlock when you upgrade), so you choose when SMS is worth it.

Will the cards look like my brand?

Completely. Your logo, your colours, your shop name and staff — every card is yours. Owners see your business, with a quiet "powered by DogMode" at the foot.

Ready to turn every visit into the next booking?

Start free, send your first card today, and watch the loop do the work.

14-day free trial · no card required