PricingFree with dogmode Payments

We charge per location, and the bookings paid through dogmode pay the subscription down to $0.

Just me

$0 with dogmode Payments

US$25

per month

Includes

  • Every feature, for one person
  • 200 texts a month, then US$0.20 each
  • 5.9% on a booking paid through dogmode, card processing included
  • Email and link sharing, free and unlimited
Start now

A chain

Custom rates

for groups and franchises

Includes

  • Everything, across unlimited locations
  • Custom integrations at a bespoke rate
  • Texting, and white-glove onboarding
  • Priority support and a named contact
Talk to us

See full pricing

Compare plans

Plans

WhatJust meA shop
SubscriptionUS$25per monthUS$99per month, per location
Locations1Unlimited
Free trial7 daysno card to start7 daysno card to start
With dogmode Payments$0 once booking fees cover itdollar for dollar ยท you never pay both$0 once booking fees cover itdollar for dollar ยท you never pay both

Features

WhatJust meA shop
5 card types, one builder
Photos & video
A sweet note, written for you
Autosave & drafts
Reactions
Two-way chat
Send photos & video back
Push notifications
One-tap rebook
Repeat bookings
Passes & packages
Dogs due back
Calendar reminders
Apple Pay & Google Pay
Prepaid packages & passes
Book a few things at once
Fewer no-shows, less admin
Direct Google review deep-link
Live Google rating
Reshare loop
Link unfurls beautifully
Customisable dashboard
Explore & export
One source of truth
Per-owner & per-dog drill
Dogs & owners
Loyalty & visit history
Your list stays yours
Saved-dog quick start
Logo, colours & themes
Your staff, credited
Editable message copy
Quietly powered by dogmode
Text, email or link
No download for owners
Branded, photo-led emails
Usage you can see
Inbox & team channel
Multi-branch ready
Incident reports
Trash & retention

Online bookings

WhatJust meA shop
Your own booking pageFreeFree
Booking from the report cardFreeFree
Your website, embeddedFreeFree
Your Instagram, Google and Facebook linksFreeFree
Marketplace, a new customerFreewhile your city lists under 25 shops ยท then 20% of their first booking, US$8 to US$200Freewhile your city lists under 25 shops ยท then 20% of their first booking, US$8 to US$200
Marketplace, a returning customerFreeFree

Payments

WhatJust meA shop
A booking paid through dogmode5.9%card processing included5.9%card processing included
A booking you take yourselfNo feeNo fee
The smallest fee on one paymentUS$0.50US$0.50
Apple Pay, Google Pay, every card type
Deposits and no-show protection
Booking fees credited against the subscriptionDollar for dollar, down to $0Dollar for dollar, down to $0

Communications

WhatJust meA shop
EmailFreeunlimitedFreeunlimited
Dogdoor notificationsFreeunlimitedFreeunlimited
Texts200 a month includedthen US$0.20 a text200 a month per locationthen US$0.20 a text
Calls through dogmode, numbers hidden from staffUS$0.15 a minuteUS$0.15 a minute

Team

WhatJust meA shop
Staff loginsUnlimitedUnlimited
Per staff memberNothingNothing
Owner and staff roles
Staff see their own pay

Optional add-ons

WhatJust meA shop
Your websiteYour own address, your menu and your bookings, made from your listing and kept in sync.US$49 a month, or US$490 a yearset-up US$490, free for the first 10 shopsUS$49 a month, or US$490 a yearset-up US$490, free for the first 10 shops
A custom integration with your booking systemBookly and others: bookings land in your diary from day one.Set up once, quotedSet up once, quoted

Support

WhatJust meA shop
Email
Chat, with a human
Your customers moved in for youFreefrom MoeGo or a spreadsheetFreefrom MoeGo or a spreadsheet

Frequently asked questions

How can the software be free?

Run your bookings and payments through dogmode and our 5.9% booking fees replace your subscription, dollar for dollar, down to $0. You never pay both. For a one-location shop that is about US$1,678 of bookings a month.

Is there a free plan?

There is a free 7-day trial and we do not ask for a card to start it. After that a shop is US$99 a month per location and a solo business is US$25 a month, and either reaches $0 once your booking fees cover it.

How much does software for a dog business cost?

Ours is US$99 a month per location in US dollars, or $0 when your bookings and payments run through dogmode. Solo groomers, walkers and sitters pay US$25 a month.

What will I actually pay in a month?

For one location: at most US$99 for the plan, minus your booking fees, floored at $0. The first 200 texts are included, then US$0.20 a text; email and link sharing are free and unlimited.

Does dogmode charge a fee on every booking?

No. We take 5.9% of a booking paid through dogmode, card processing included, with a floor of US$0.50 on one payment. A booking you take yourself, a walk-in or a cancellation costs nothing.

Can I use dogmode without taking payments?

Yes. The plan is then the price, US$99 a month per location or US$25 a month. Everything else works the same; you only miss the booking-fee credit that takes the plan to $0.

What does the Marketplace cost?

Nothing while your city lists fewer than 25 shops. Once it does, a new customer who finds you on the Marketplace costs 20% of their first booking, with a floor of US$8 and a cap of US$200. A returning customer never costs a cent, and neither does anyone who books through your own links.

Do you charge per staff member?

No. The price is per location, not per person. Your whole team works from one login on their own phones, so adding a groomer costs nothing.

Is the price in US dollars?

Yes. Every price on this page is in US dollars and it is what we charge, so your invoice matches your statement with no exchange rate and no foreign transaction fee in between.

Do I have to book a demo to see the price?

No. Every price is on this page. Start the free trial and send a real card today without speaking to anyone. We are happy to walk you through it if you would rather, but it is never the gate.

Are there setup fees or lock-in contracts?

No setup fee, no contract, no cancellation fee. Change or cancel from settings whenever you like: upgrades start straight away and reductions apply from your next billing date. The one exception is a custom integration with your own booking system, which is quoted and set up once.

What happens when the 7 days are up?

Nothing is charged automatically, because we never took a card. Pick a plan to keep going and the cards you already sent stay live. Do nothing and sending simply pauses.

Built for every kind of dog business.

Ready when you are.

Set up in about a minute. Free for 7 days, no card.

dogmode on every phone.

Run your shop from your pocket, and give every customer their dog's own app.

The Dogdoor, for dog owners

Their dog's cards, photos, bookings and chat. No app store: it opens from a text.

The Dogdoor, for dog owners

dogmode, for your shop

Add it to your home screen on iPhone and Android and it runs like an app.

dogmode, for your shop