Report card benchmarks
What dog owners do with their groomer's, daycare's or boarding kennel's report card, measured across real shops on dogmode and refreshed every day.
| Measure | Value | Sample |
|---|---|---|
| of cards get opened | 75% | 1,456 |
| typical time spent on a card | 3m 06s | 1,062 |
| of opened cards get reshared | 12% | 1,094 |
| of opened cards get opened more than once | 79% | 1,094 |
| of opened cards lead to a rebooking | 14% | 1,094 |
| bookings won back by follow-ups | 141 | 141 |
7 Sep 2026 to 18 Oct 2026. Download the CSV
The method
- Every report card real shops sent in the last 42 days, read from the live database once a day.
- A number is shown only when it is counted across at least 3 shops and its sample is over its own floor, so no single shop is ever the number.
- Each value is rounded down, never up.
- of cards get opened: Every report card real shops sent in the six weeks; opened means the customer opened its link at least once.
- typical time spent on a card: The median of the seconds customers spent reading each card (cards with any reading time recorded).
- of opened cards get reshared: Of the cards opened, the share a customer passed on with the card's share button.
- of opened cards get opened more than once: Of the cards opened, the share opened two or more times.
- of opened cards lead to a rebooking: Of the cards opened, the share where the customer booked the next visit from the card.
- bookings won back by follow-ups: Bookings made after one of dogmode's follow-ups reached the customer (the app's own won-back verdict), cancelled ones left out.
- We make dogmode, so these are our own figures about our own product. Cite them with that in mind, and link this page.
The card these numbers come from: the dogmode report card.
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